United Breweries Limited (UBL), a constituent of the HEINEKEN Company, has formally announced the expansion of its product portfolio in India with the launch of ‘Heineken® Silver’ in the state of Haryana, effective May 19, 2026. This premium mild lager beer is now being introduced across various bars and retail outlets throughout the state, marking a key development in the company’s broader expansion strategy within the Indian market.

The launch of Heineken® Silver in Haryana is designed to cater to domestic consumer preferences, which have increasingly tilted toward international premium mild beers that offer refined, high-quality experiences. According to the company, this variant is crafted from barley, hops, and water to provide a crisp, refreshing, and exceptionally smooth taste, aiming to satisfy consumers who seek easy enjoyment without compromising on flavor. Vikram Bahl, Chief Marketing Officer at United Breweries Limited, noted that this launch is an important step in growing the premium beer category in India, responding to the demand for smoother and lighter beverage options.

Headquartered in Bengaluru, United Breweries Limited is recognized as the largest beer manufacturer in India, boasting a diverse brand portfolio that includes iconic names such as Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, and the Heineken® family of products. Throughout 2025, the company focused on operational rationalization and supply chain optimization, including strategic moves like the closure of its Mangalore brewery to consolidate capacity into its Mysuru facility. The company also invested in expanding its production capabilities in Telangana and secured long-term contract brewing agreements to ensure market supply, reflecting an asset-light operational shift intended to drive margin improvement.

Regarding financial performance, the company recently announced its quarterly results, which show a year-on-year (YoY) increase in net profit, despite variations in revenue and operating margins compared to the previous quarter. The company continues to see strong institutional interest, with The HEINEKEN Company serving as a key promoter, holding a 37.5% equity stake.