Emami Limited has formally notified the stock exchanges regarding the acquisition of 1,064 equity shares of IncNut Digital Private Limited (‘IncNut’) on June 11, 2026. This strategic transaction has increased the company’s total stake in IncNut from 59.69% to 60.00%, in accordance with the terms of their established Share Subscription and Purchase Agreement.

IncNut Digital Private Limited, based in Hyderabad, is a prominent media and commerce company founded in 2011. The company operates popular online platforms specializing in beauty, wellness, and parenting content, such as StyleCraze, MomJunction, SkinKraft, and Vedix. These digital platforms have built a significant global reach, with StyleCraze and MomJunction each attracting substantial monthly traffic. By integrating these platforms, IncNut combines content-driven engagement with direct-to-consumer (DTC) commerce, particularly through its customized skincare and haircare brands, SkinKraft and Vedix.

Emami Limited is a major homegrown FMCG firm established in 1974, known for its extensive portfolio of Ayurvedic and personal care products. The company has been actively expanding its market presence and diversifying its portfolio through strategic acquisitions, including recent interests in the digital media and modern personal care spaces. In 2025, Emami marked its 50th anniversary and reported a robust performance for the fiscal year 2024-25, showcasing growth in its core business and rewarding shareholders with a special dividend. The company continues to focus on rural growth and has been re-deploying resources to strengthen its market position across various consumer segments.

For the financial year 2024-25, Emami Limited reported a consolidated profit after tax (PAT) of ₹802.74 crore, representing a 10.85% increase over the previous year, while total income grew by 6.9% to ₹3,877.30 crore. In the fourth quarter of FY25, the company achieved a PAT of ₹162.17 crore, a 10.5% increase compared to the same period in the previous year. Emami maintains a strong ownership structure, with the promoter group holding 54.84% as of March 2025, alongside significant institutional backing from mutual funds and foreign institutional investors. Notable public shareholders in the company have historically included major funds such as DSP Aggressive Hybrid Fund, Kotak Emerging Equity Scheme, and HDFC Large and Mid Cap Fund.